😎Tips & tricks
On this page, you'll find actions you can take today to save credits, optimize your keyword research, and boost your SEO 🚀
The tips and tricks will help you find your initial set of keywords to get you started with your content strategy.
1. For a faster workflow, define your default settings
Head to your settings and define your default settings (country, language, ...). Also, include your website(s) here so that you can obtain ranking information during keyword analysis in any new report.
2. 🎯 Focus on subtopics, not broad topics
When using the KWFinder, use subtopics as seed keywords. Subtopics are less competitive and will help you build topical authority (see point 9). But, don't go too narrow (avoid seed keywords with more than 4 words).
Want to learn about the various ways you can search for keywords? Check out our video.
Consolidate data : If you create several reports around related topics, you can merge them. The merging of reports involves the removal of duplicated keywords and the consolidation of all keyword information into a single report. Learn more about the merging of reports here.
Before any analysis, start by reducing the number of keywords to save credits. Keep in mind what topics you want to focus on.
Hide unwanted topics Check the different topics. Do they make sense for your website? If not, hide them by clicking on the eye icon.
Exclude unwanted words Click on the Pre-defined > Exclude filter and add any unwanted words. All keywords containing unwanted words will be excluded from your report. Want to exclude common lists of words or places? > Use pre-defined filters, or add custom filters, on this page. A few ideas on what to include in the Exclude field: - You might want to add Reddit and Quora, as they're related to the navigational type of keywords. - You might add the pre-defined filter [country] if you don't want keywords that include a country. - You might want to add transactional words like "buy" if you don't have an e-commerce website.
Hide specific keywords When going through your list of keywords, you see some you don't want? 👉 Hide them.
Foreign-language keywords? If you've activated "Early Access" in your user settings, you'll also gain access to an extra language detector button. Behind the scene, it's Google Language API that is used to check each keyword. Any foreign keyword will be moved to the "Hidden" tab. From there you can unhide any false positive.
Before diving into the keyword analysis part, focus on keywords that are relevant to your business. On which type of keywords are you focusing? Bottom of the funnel? Looking for people ready to take an action ? Use the "Intent" filter "Pre-purchase" (commercial + transactional keywords). This will filter keywords based on the words it contains like : buy, best, review, ...
Top of the funnel? Looking at educating around a topic? Check informational types of keywords.
Informational keywords
Informational type of keywords are usually less competitive than commercial and transactional ones. They are also great because you know precisely what the user is looking for. They help you get inside the minds of your visitors. Go to the questions tab to find such keywords.
5. Embrace the longtail!
Analyzing high-volume generic keywords in a competitive space can be challenging when trying to identify weak keywords. That's why it's better, in such a case, to focus on long-tail keywords.
To find longtail keywords, set a max value on the search volume, for example 300.
Low-volume keywords can be a goldmine for qualified traffic and high-value leads.
Learn more about the power of 0 search volume keywords here.
6. Bulk-select keywords for analysis
We recommend bulk-selecting and analyzing an initial set of keywords instead of randomly picking one or two keywords. This will give you a better sense of the competition in the niche.
💲 Save credits when on a subscription ! On a subscription, you gain access to SERP Difficulty scores and the number of weak spots for keywords already analyzed in the tool. You can choose to hide any keyword with a score of 3, as difficult keywords will likely remain challenging, and concentrate on the remaining ones.
7. Search for multiple signs of weakness
Focus, first, on keywords that have multiple signs of weakness, not just 1 low fruit icon. They're easier and faster to rank on.
8. Avoid cannibalization
Some keywords share the same intent (ie. people might use different search terms or keywords to look for the same information).
Go to the Clusters tab and click on SERP clustering.
Keywords with a similar intent will be grouped together. Write one article per cluster. Learn more about clusters here. Also this article about the difference between keyword and topic clusters.
9. Topical coverage
To enhance your ranking potential, produce content on related topics - aim for at least 20-30 related articles initially. This approach will assist Google in recognizing your expertise and specialization in these areas. This will also help your users who are interested in related topics and increase time on site (thus improving on-site signals). Learn here how to build your topical authority.
10. Competitive niche?
You're in a competitive niche and have difficulties in finding low competition keywords ? Read this blog article with examples of how to find easy keywords in competitive niches like air fryer, pet, and travel.
Note that if you're on a subscription, you get access to the Domain Explorer and extraction features. From these you can reverse-engineer your weakest competitors, the ones that are already winning. Check this video to learn more about this strategy.
11. Reverse-engineer your weakest competitors
Once you have your list of easy keywords, click on the green fruits to see what the weak competing websites are doing to reach the top of Google.
Content-depth? How much time and effort have they invested in their content to bring value to the reader? Use the word count to give a sense of the investment.
Content-type? Are the article ranking : listicles, buying guides, ... ? Align your content format accordingly.
Related Topics? How many articles do they have around that topic? Check the internal links and related articles. Give more power to your website by adding related content.
Online presence? What's their strategy outside of their website? Do they have an active presence on social media, on a podcast, offline, ... ? Analyze the EEAT elements to understand with whom you're competing.
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