Step 3 : SERP Analysis
Last updated
Last updated
Once you have your list of keywords, "extract the SERP".
You can do that one by one.
... or by bulk-analyzing a set of keywords 👇
When you extract the SERP from a keyword:
The top 10 URLs will be fetched
The tool will check for any weak website and forum (or other UGC)
The tool will check if any of your websites are ranking in the top 100 search results
The competition tab will get filled in with competing websites and some info (monetization, age, ...)
If enabled, PAA and Related queries will be added to your report
Look for signs of weakness in the SERPs like:
Weak websites (ie low DA)
Forums (and other UGCs)
Intent mismatch (ie no webpage targeting directly the query)
We recommend you aim for keywords that have at least 2 weak spots.
Examples:
As you analyze keywords, the competition tab will be populated with competing websites that were found in the SERPs. Use filters like Authority: DA < 20 to find your direct weak competitors.