LowFruits has a "Keyword Clusters" feature, which groups related keywords to be targeted in the same article.
These keyword clusters share the same intent and at least 40% of the same top 10 search results. Note that these values can be changed in the settings of your clusters.
Why use keyword clusters?
3 main reasons:
- It simplifies keyword analysis and usage by grouping related ones together, providing a clearer view of the various topics in your niche.
- It prevents keyword cannibalization, as writing different content for similar keywords can lead to self-competition in the Search Engine Results Pages (SERPs).
Clusters guide you to target similar keywords in one article.
- It increases your ranking chances. By using keyword clusters, you can target not just the primary, but also secondary keywords in one article, offering comprehensive content that satisfies the searcher's intent.
This practice improves your topical authority and caters to the preferences of searchers who appreciate exhaustive resources.
How to use keyword clusters?
- Make your primary keyword (highest search volume) the article title.
- Use secondary keywords as subheadings or word variations.
- If a secondary keyword is broad enough, create a separate article and link it to the main one for increased topical authority.
What should I do if I'm already ranking for a cluster?
If you're already ranking for a cluster, optimize your ranking article. You can do this by adding secondary keywords to the article, optimizing your meta descriptions, and adding internal links.
What if several of my URLs rank for the same cluster?
If multiple URLs rank for the same cluster, you might be facing a keyword cannibalization problem. First, list the URLs and the ranking keywords.
Check the keywords in each article. If there are duplicates, designate the top-performing page as your main page for the target keyword.
Then, add secondary keywords and update the content so it closely reflects the searcher's intent for the main keyword.
Are keyword clusters and topic clusters the same thing?
No, keyword clusters and topic clusters are not the same. Keyword clusters are groups of highly-related keywords, while topic clusters are topics related to your niche and seed keywords.
What if I don't get any clusters for my keyword?
If you're not getting any clusters for your keyword, your keyword may be too broad. Consider refining it or using more specific keywords related to your niche.